P A G E 1 1 8 P A G E 1 1 9 S W I R E P R O P E R T I E S S W I R E P R O P E R T I E S T H E H O U S E CO L L ECT I V E Swire Hotels’ two brands, EAST and The House Collective, are found in several major world cities. Each brand has its own style and character and both exemplify Swire Properties with their shared appreciation for exceptional design, creativity and service excellence. Beautifully designed, highly individual and uniquely imagined luxury properties made for seasoned travellers who seek a different, intimate and personalised experience. THE UPPER HOUSE The Upper House in Pacific Place is a 117-room hotel with an atmosphere of tranquil modern luxury set high above the vibrant streets of Hong Kong. THE OPPOSITE HOUSE The Opposite House in Taikoo Li Sanlitun, Beijing is a distinctive, emerald glass-covered 99-room hotel that is full of fascinating and dramatic contrasts. THE TEMPLE HOUSE The Temple House has 100 hotel rooms and 42 serviced apartments and is a stunning reflection of Sino-Ocean Taikoo Li Chengdu’s heritage preservation. THE MIDDLE HOUSE The Middle House at HKRI Taikoo Hui in Shanghai houses 111 hotel rooms and 102 serviced apartments, with chic interiors and an abundance of outdoor space. D I ST I N CT I V E H O S P I TA L I T Y In 2022, Swire Properties debuted a new operating model, with the newest luxury hotel under “The House Collective” brand heralding the development of Swire Hotels’ hotel management arm. Yet-to-be-named, the hotel will be Swire Hotels’ first luxury hotel opening outside China; set to open in 2027 in Japan as part of the high-end, mixed-use Shibuya Upper West Project in Tokyo. Swire Hotels’ new operator-led model of hotels under third-party ownership will also lend itself to the opening of an ultra-luxury hotel in the heart of Shenzhen Bay in 2025 under The House Collective. Distinctive design and a people-first approach are the hallmarks of The House Collective’s brand of world-class hospitality. Architectural Rendering (Image by Proloog. Copyright: Snøhetta. Courtesy of Tokyu Corporation) THE TEMPLE HOUSE MI XUN TEA HOUSE One-Michelin Star THE UPPER HOUSE THE MIDDLE HOUSE THE OPPOSITE HOUSE At the 2022 TripAdvisor Travellers' Choice® Awards