P A G E 1 3 0 P A G E 1 3 1 S W I R E P R O P E R T I E S S W I R E P R O P E R T I E S T H E S W I R E G R O U P Swire is a highly diversified global group. Many of our core businesses can be found within the Asia Pacific region, where traditionally Swire’s operations have centred on the Hong Kong SAR and the Chinese Mainland. Within Asia, Swire activities come under the Group’s publicly quoted arm, Swire Pacific Limited. Swire Pacific’s strategy is focused on Greater China and Southeast Asia, where the company seeks to grow its core businesses of Property, Beverages, and Aviation, as well as new areas of growth such as healthcare and sustainable foods. As a subsidiary of Swire Pacific, Swire Properties was listed on the Main Board of the Hong Kong Stock Exchange in 2012. The Swire brand is highly respected for its history and commercial integrity. The company prides itself on the originality and quality of its products, and the consistency of its services. The Swire Group seeks to foster long-term sustainable growth through active participation in management, underpinned by a strong financial base. With its long history in the region, the Group has made significant contributions to economic development in Hong Kong and on the Chinese Mainland. The motto of the Swire Group is “Esse Quam Videri”, meaning “To Be, Rather Than to Seem to Be”. The values implicit in this motto include integrity, humility, endeavour, excellence, and continuity. The Swire Group has been trading successfully for over 200 years. The Group opened its first Hong Kong office in 1870 and has had a presence on the Chinese Mainland for over 150 years.